After thinking a bit about what sort of New Year’s Resolutions I needed to make a few days ago, I decided that I would put a list of five things together that I will NOT do for 2010.
Here goes, in reverse order of importance (IMHO):
5. I will not use free software or services
I have come to the conclusion that there are two things true about “free” software/services. 1) Business that uses them only have the advantage until they break, cease operations or go off-line unexpectedly and 2) “Experts” who advocate that you use them are only trying to force you into reason #1 to keep themselves at a competitive advantage.
4. I will not create any more Google Alerts
Google Alerts used to be useful, but now I get so many of them so fast and so many of them lead to a false positive that they are just clogging up the inbox, wasting my time reading them and causing undue anxiety.
3. I will not sign up to receive any more newsletters
Eventually, the really cool stuff that I needed to know that you were publishing turns into a spam email every day/week/month and a really lame Holiday greeting card at the end of the year. If I need to know something, I’ll Google it. If you are doing your job well, I will find you there.
2. I will not create any more user accounts
If you require that I create an account to read your stuff, use your “free” online tool or order from your online store, I’m just going to shrug and move on. I already have accounts with the major online retailers like Amazon, B&N and MacZone. The chances that I won’t be able to find what I need from them is not very high, even if the price is a little bit more.
1. I will not read any more blog posts about using Social Media.
Everything that needs to be said about social media has already been said. I already know how to use Twitter and how not to use Twitter.
That’s my list and I’m sticking to it. What about you?