A couple days ago, I posted a comment on a very popular blog. A few minutes after that, the blog owner commented briefly on my comment more of an acknowledgment to say, “Hey, I see you” rather than to support or refute my opinion. A few minutes later, a reader posted a comment that ran contrary to my opinion and more aligned with the blog owner’s post.
So, I commented on the reader’s comment and the blog owner then commented a bit more. The reader hopped right back in and commented on my comment. I then walked away.
My personal comment policy is two-deep and only if the reader asked a question or appears confused about my point of view. That is as much energy as I am willing to put out on a blog.
Most readers comment on popular blogs to be seen. And when the blog owner comments on a comment, that means s/he has seen the comment and think it worthy of their time to comment. Savvy blog readers know this and many jump at the opportunity to get seen more by commenting on a comment that has been commented on by the blog owner. It’s a game of “I know more than you” that many people get sucked into. It never ends as this reader will always try to one-up you.
The way to win a comment war is to be the first to shut up, walk away.
As long as you asked, the blog was Chris Brogan’s. You’ll have to dig further into the posts and comments if you care that much. And then, after you’ve done that, ask yourself why you cared enough to waste your time hunting down what I said.