Accounting forwarded me this notecard that one of our soccer tournament customers sent with his invoice payment. It was in a notecard envelope with the address hand-written on the face.
Most people gripe about having to pay a bill, but we were being thanked as he was writing the check.
I immediately felt our product and service was appreciated and was seen as far more valuable than what we charge to use it.
That we were solving a problem that — without us — would be almost insurmountable.
That I was appreciated.
This is just one of the many reasons teams who attend his tournament have a great time, win or lose and they return year after year.
Thank you, Jeff.
This is just one reason I will always return your call first.