The next social media trend

I ran across this video by @dkny today where the Social Media Manager Aliza Licht, SVP of Global Communications for DKNY, plays the witty “DKNY PR Girl” persona. She posted it on her tumblr. I embedded it below.

With a lot of brands now getting comfortable with using personae to tweet and blog, I think the next step in this whole social media game is that they start pulling back the curtain and letting us see the real person behind the avatar.

The coming out video. The next social media trend.