Free and cheap will just get you free and cheap

This is Brendon Burchard. He is the creator and host of Experts Academy where he will guide you through how to be an expert at anything you are an expert in. He shoots videos that he sends out and posts once a month. Go ahead, register on his site, watch a video. I’ll wait.

Those videos are pretty cool right? Heck, you could even shoot videos like that. It’s just Brendon walking and talking his way through a process.

This month, he reveals what he uses to shoot the videos. Here is the list, with some pricing I pulled together.

JVC GY-HM100U $2900.00
Canon 7D for off-tripod $1600.00

Sennheiser Evolution G2 100 $600.00

DayFlo-EZ LITE 2000 5-Head “softbox” light kit $3000.00

Flex 11Teleprompter $1200.00

Medium duty $200.00

Backdrop frame:
$1200.00 (portable for 200.00)
paper rolls, $180.00ea

Total rough estimate, not including consumables like memory cards, spare bulbs, tape, etc.

Now take a look at the videos that a lot of Social Media experts put together. Notice any difference? On average, their equipment costs are probably under $1,000, with most being way, way under that. Whenever I look at the twitter or G+ stream when the conversation turns to equipment, most often there will be comment after comment about how expensive everything is.

But even the $10,880.00 price tag that Brendon has does not even come close to what this equipment would have cost five years ago. Ten grand is not all that much money to invest in what Brendon provides.

While many skilled videographers can make a cheap Flip camera and the foil wrapper from a stick of Doublemint gum work to make passable video, chances are you don’t have those skills. And the relative quality that is out there shows.

Maybe the social media gurus who look at other social media gurus’ content don’t care about the quality of the video, but clients do. And their customers do.

The old world rules still apply: If you want people to take your business seriously, you have to be in business. That means investing in infrastructure like media creation tools and communications.

Free and cheap will just get your fees set to free and cheap.

This blog post is part of a blog-off series with a group of bloggers from different professions and world views, each exploring a theme from his/her world view. This was about exploring the theme, If you can’t afford the tip, you can’t afford the meal. To explore how others handled the theme, check them out below. I will add links as they publish.