I read a blog post from someone who lives near Boston. He was announcing a partnership with a publishing company doing some exciting things with hybrid digital and traditional publishing. Wicked cool, I thought, so I hopped on over to their website.
The team sounded great, their site was modern and the plan seemed solid. They claimed a lot of experience with traditional publishing so the first thing I wanted to know was their proximity to New York.
After a dozen or so clicks, I realized that they were not going to tell me where they were located. Period. Their home was the wide-open Internet.
Place matters. Place influences how you see the world and how accessible you are to the world. People need anchors and a sense of place. Potential customers need to know you really, really exist beyond a website and email address. Nothing establishes that like place.
Tell people where you are. Me? Englewood, Ohio 45322. Off the corner of Main and Wenger.