One degree to the moon

I realize that what is really, really basic stuff to you, me and her is actually quite a complex set of skills as she struggled to explain it all in one video, probably realizing halfway through she had bitten into a cow instead of a burger.

My take-away from that is what many clients see from the outside is actually quite a valuable and complex skill set. As graphic designers, we need to be able to find some way of exhibiting value for that knowledge and skill. Experience actually saves a ton of money as the best designers will work from the press backwards to the desktop. The best ones make it look easy which sometimes works to erode value… and fees 🙂

One degree to the moon….