I was shooting the breeze with a college professor friend of mine the other day because his son is getting married this coming June. We were musing over where the time goes and the topic turned to “kids today” as he was also trying to entice his nephew to an unpaid internship in his department. He is set to graduate after six years of pursuing a degree in journalism… no change that to communications… no, wait English.. oh, what I meant was education.
His mother — my friend’s sister — called him in a moment of panic, pleading with him to give her son an internship so he could build a reel or book of work. She does not want him sitting around the house, unemployed and unemployable for the summer and the following year. Worse, she does not want to foot the bill for grad school.
All of this led to a discussion about the core skills that every college graduate needs — regardless of the degree — but especially those with a Liberal Arts degree. They are; photography, videography, writing and social media.
The technical challenge of building web sites and containers to hold things has already been solved. Anyone can waltz into WordPress or Tumblr and set up an online presence in minutes without any coding skills whatsoever. You can set up a brand page on Facebook and Google+ without any design skills as the format is already handled. If there is anything more complicated, chances are you can buy a plugin to handle the task.
If you really wanted to branch out and customize your basic site, there are thousands of templates and skins to slap onto your site. While it may not make your site entirely unique, it comes close enough.
But what these sites need most is good content.
Photos. Videos. Blog posts. Social media engagement.
Learn these skills and you will never be unemployable.